Monthly Lead Generation Pricing Calculator

The calculations in this calculator are based on monthly values. Here’s a quick overview of how each metric is defined in the context of a month:

• Number of Leads per Month: The total number of leads you expect to acquire each month.
• Close Rate: The percentage of leads that convert into customers each month.
• Average Cost of Service Call: The revenue generated per service call
• Percentage Fee: The percentage amount charged for generating leads each month. This fee represents the cost and efforts for ad spend and website rankings that produce leads. It also includes other marketing strategies to help your business be more successful.

The calculations reflect monthly values:

• New Customers: Monthly calculation of how many leads become customers.
• Total Revenue: Revenue generated from new customers each month.
• Lead Value: The average revenue expected from each lead, calculated monthly.
• ROI: The return on investment for lead generation activities each month.
• Monthly Charge of Lead Generation: This is a fixed monthly fee for our lead generation services. The number of leads generated can vary based on the type of service, season, and time of year. Typically, lead generation is higher during the spring, summer, and fall, while it tends to be lower during the winter, holidays, and adverse weather conditions. For long-term partnerships, these fluctuations average out over a 6-12 month period, justifying the use of a flat fee.

Accurate Inputs for ROI

To effectively measure your return on investment (ROI) and predict revenue, we will ensure that the Average Cost of Service and Close Rate inputs are as accurate as possible.

Target Your Market offers a Flat-Fee pricing structure.

I take the average number of leads that can be generated to compensate for high volume and low volume seasons and times of year.

Flat-Fee pricing is designed to average out across different seasons and times of the year, ensuring that the income is equitable for both you and me.

The number of leads that I can generate are accurate as the data tells me from Google Ads metrics and SEO metrics that measure traffic for keywords.

While Google Ads and SEO metrics can provide valuable data on traffic and potential leads, it’s important to approach lead generation predictions with caution. Here are some key points to consider:

1. Accuracy limitations: Google Ads and SEO metrics can give you insights into traffic and keyword performance, but they don’t directly translate to lead generation numbers. These metrics are indicators rather than guarantees.
2. Quality of traffic: Not all traffic is equal. Ads, Landing Pages, and Websites are designed to generate the warmest quality of leads, but some conversions will end up being of no use. This is the nature of the model, so we must consider this when deciding how many leads I can generate, and how many you can close.
3. External factors: Market conditions, seasonality, and competition can all impact lead generation, which may not be reflected in Google Ads or SEO metrics alone.
4. Accuracy of input data: As you mentioned, the accuracy of your Average Cost of Service and Close Rate inputs is crucial for calculating ROI and predicting revenue. These factors are often based on historical data and may fluctuate over time.
5. Multi-touch attribution: Leads often shop around for the best prices when it comes to large ticket services. How you present yourself and your price reflections for quotes weigh heavy on their decisions.